Green growth?

Paralleling their colleagues in the degrowth movement, Fletcher and Tham argue that even circularity, fashion’s favorite buzzword of the moment, will not be enough to halt fashion’s contributions to climate change and ecosystem destruction if the scale of the industry itself isn’t reduced.

To Fletcher, that means also moving away from one of the defenses that sustainability influencers frequently employ: The money they make selling “green” products is justified, they say, because it helps fund their other environmental work. But she thinks the logic of this oft-repeated sentiment can obscure the urgent shift that needs to take place if the fashion industry is ever going to become compatible with a livable planet.

“I find it a very cynical argument,” Fletcher says. “We’ve known for a long time that ‘green’ products do little to change behavior, if anything at all. It seems impossible to say that you can just keep promoting better alternatives, but stick with the growth-focused ideology that underpins it all, because that’s not going to change anything.”

From “The great conundrum of the sustainability influencer” via

Leave a Reply